United KingdomOutdoor toy retailerOutdoor Sports Toys

Garden Sports Range for a UK Outdoor Toy Retailer

A UK retailer needed weather-resistant garden games that could stay outdoors between sessions and survive a full summer season on display.

Garden Sports Range for a UK Outdoor Toy Retailer

Buyer challenge

Their previous garden bowling and ring toss sets faded and cracked after a single season, generating returns and damaging shelf confidence in the category.

Our approach

We specified weather-resistant moulded plastic for pins, rings and posts, confirmed the material could be wiped clean with a damp cloth, and supplied samples for the buyer's own outdoor weathering check.

Outcome

The retailer listed the bowling set, ring toss set and flying disc set as a seasonal garden programme, with carton quantities confirmed per SKU for their distribution centre.

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