GermanyBaby retail chainPlush Toys

Plush Baby Comforter Programme for a German Baby Retail Chain

A German baby retail chain needed a gift-ready comforter set with no detachable parts, packed for shelf display across 120 stores.

Plush Baby Comforter Programme for a German Baby Retail Chain

Buyer challenge

The buyer's existing comforter supplier could not confirm that the blanket and toy were free of loose ribbons and detachable parts, which their safety team flagged as a risk for the 0+ age band.

Our approach

We developed a two-piece set using short-pile plush on the face and a smooth fabric backing, with embroidered features and no loose ribbons. Sampling covered three colourways, and we supplied a packaging proof for the gift box before production.

Outcome

The buyer approved the sample in one round and placed a first order of 12,000 sets, packed 48 sets per export carton with retail-ready gift boxes.

Products in this case

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