Buyer challenge
The wholesaler wanted one display unit that let small independent retailers present a full plush range without repacking individual units, and needed their own brand on the packaging.
Our approach
We built a six-species assortment on a shared short-pile plush and hypoallergenic filling platform, applied the buyer's brand to the counter display box, and sent a packaging proof for approval before production.
Outcome
The assortment shipped as a single display-ready unit, and the wholesaler extended the programme to a second season with additional species.
Products in this case
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