Packaging decisions made after sampling are expensive. Here is what to lock down on unit packaging, carton marking and display formats before production.
Packaging is decided at the sampling stage, not after the order is placed. A change to the unit packaging or the carton marking after production has started means reprinting, repacking or both, and the cost lands on the buyer.
Choose the unit packaging format
The two common formats are a colour box and a poly bag. A colour box suits shelf retail and gifting, while a poly bag suits bulk and promotional programmes. Some products also work as a display-ready pack: a counter display box lets a small retailer present a full range without repacking individual units.
Decide the display format early
If you sell to independent retailers, ask whether the product can ship in a counter display box. This changes the carton quantity and the carton dimensions, so it has to be settled before the loading plan is built.
Lock down the carton marking
- Shipping mark layout and carton numbering
- Barcode placement and symbology
- Carton quantity, dimensions and gross weight
- Any market-specific labelling required for your destination
Approve a packaging proof
Ask for a packaging proof before production and check the artwork, the barcode, the language and the product name against your own listing. Approving a proof is faster than correcting a printed carton.
Match the packaging to the product
A gift-ready pair such as the plush baby comforter blanket set is usually packed in a gift box, while a range assortment such as the plush animal assortment display pack ships in a counter display box. Send us your retail format and destination market and we will confirm the packaging options and carton quantities.
